About
Tracking infrastructure for modern ecommerce
Trakow turns shipment tracking into a brand moment, a sales channel, and an operations dashboard — for Shopify merchants and beyond.
Our story
Built from watching merchants drown in WISMO
We watched Shopify merchants get buried in "where is my order?" tickets every Black Friday. Support teams burned out. Brands looked unprofessional when customers landed on a carrier's plain tracking page. Order tracking was a fix-it-later problem — and nobody was fixing it.
So we built one. Trakow started as an order-tracking app inside the Omega Theme ecosystem, focused on giving merchants a branded tracking page that actually felt like part of their store. Within a few years, 2,000+ merchants in 100+ countries were running tracking through us.
Today Trakow is two products: a Shopify app for merchants who want branded tracking out of the box, and a Tracking API for platforms and stores that want the same infrastructure on their own terms.
What drives us
Our vision & mission
Vision
Make the post-purchase moment as important as the storefront. Every brand should own how customers experience the wait — not the carrier they happened to ship with.
Mission
Give ecommerce teams shipment data that's reliable, branded, and actionable — for the customer, the merchant, and the operations team behind both.
How we work
What we believe
Customer-first
Every feature starts with a real merchant problem. We don't ship things just because they're cool.
Build with care
Quality over speed. Tracking is infrastructure — and infrastructure has to be reliable, every time.
Long-term thinking
We optimize for retention, not install count. Our best merchants have been with us for years.
Show our work
Transparent pricing, transparent data, transparent product changes. No surprises.
From the founder
"Tracking isn't a feature — it's the most-visited surface in your store after checkout. Customers check it 3 to 5 times per order. That's not just data; that's a chance to keep telling your brand's story. We built Trakow to make that surface yours."
Joseph Nguyen
Founder of Trakow
Ready to ship at scale?
Whether you're on Shopify or building custom, we've got the infrastructure.